PRIVACY POLICY
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
Who we are
Our website address is: https://chicagoeyelid.com
What personal information do we collect from the people that visit our blog and website?
When requesting a consultation, as appropriate, you may be asked to enter your name, email address, phone number, or other details to serve you better and help you with your experience.
When do we collect your information?
We collect information from you when you fill out a form or subscribe for our newsletter by entering your information on our site.
How do we use your information?
We may use any the information you agree or accept such as cookies, or information you provide to us when you submit your request to book an appointment or requesting more information about a procedure in the following way:
- To follow up with you after correspondence (email or phone inquiries).
- For tracking purposes to make sure our visitors receive or read relevant information regarding our promotions, or our services through our website, Meta or Google platforms.
How do we protect your information?
- We only provide articles and information. We never ask for credit card numbers.
- We use regular malware scanning and a firewall to protect hackers from entering our site.
- We do not sell your information to anyone.
- We share non-personally identifiable information, such as video viewing time and page views with Google and Meta Platforms, Inc. when you allow us to share it by allowing third-party cookies from your device’s browser. It is used by Meta Platforms, Inc. and Google for analytic purposes and to match traffic audiences to their platforms with this information.
- When you allow first-party cookies when visiting our websites, we might share the following personal identifiable information with Meta Platforms, Inc. like name, email, and phone number when you provide it to us. All of this information is hashed, which is a type of cryptographic security method that turns PII into a randomized code to protect your privacy. The hashing process cannot be reversed. According to Meta Platforms, Inc. they dispose of this hashed coded information when matching has occurred in their platforms within seconds. Read more about how Meta uses your information in Meta Platforms, Inc terms here
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your device’s web browser (if you allow it) that enables our sites or service provider’s systems to recognize your browser and capture and remember certain information to recognize you when you return to our website, which helps our team understand which sections of the website you find most interesting and useful.
This website may use first-party and third-party cookies so that we can provide you with the best user experience when possible. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data (non-identifiable information) about site traffic and site interaction to offer better site experiences and tools in the future.
We may also use trusted third-party services that track this information on our behalf such as Meta Pixel and Meta Conversion API Events (CAPI) and Hubspot to help us understand how you interact with our websites and provide our services. They allow us to measure the impact of our ads on websites’ conversions and they improve ads’ targeting through custom audiences.
You can have your computer warn you each time a cookie is being sent, or you can turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn how to modify your cookies.
If you turn cookies off, some features will be disabled. It might affect the user’s experience which makes your site experience less efficient and may not function properly.
Third-party disclosure
We do not sell, transfer, or trade to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties with whom we share our data in order to assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
Non-personally identifiable website visitor information may be provided to other parties for marketing, advertising purposes. This non-personally identifiable information may be Facebook’s Agent ID, TimeOnPage, and Pageviews when you allow us to do so by allowing the use of third-party cookies, this is done to measure traffic, evaluate and improve marketing efforts and effectiveness.
We may use a Meta Pixel (a code to better target ads efforts on Meta platforms on Facebook, Instagram, WhatsApp ads platforms), this information is not shared with anyone or sold. Meta pixel uses first-party and third-party cookies to measure and optimize ad performance. However, Google began phasing out third-party cookies from Chrome browsers on January 4, 2024, with the goal of eliminating them by the end of 2024 according to Google notice. You can read more about Google’s third-party cookies latest updates here.
Meta Pixel also helps match traffic audience on our website with Meta Platforms to improve relevant ads for our audiences.
Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. Google Ads policies.
We have not enabled Google AdSense on our site.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly which information is being collected and those individuals or companies with whom it is being shared. Please see:
According to CalOPPA, we agree to the following:
Users may visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on this page and on each page on this website.
You will be notified of any Privacy Policy changes on our Privacy Policy Page.
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place
Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email within 7 business days.
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
When and why we collect your email address:
When you provide us with your email address, we may collect it to send information, respond to inquiries, and/or other requests or questions
To be in accordance with CANSPAM, we agree to the following:
- Not to use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails
We will only send you email inquiries and promotions when you have agreed to receive such emails.
If you wish to unsubscribe from receiving future emails just follow the instructions at the bottom of each email received and we will promptly remove ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below.
Chicago Eyelid – Dr. Sheila Shifrin
Address: 2335 South Michigan Avenue Floor 2, Chicago, IL 60616
Phone: (312) 590-3572
